SMS vs WhatsApp for customer messaging
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BASIS
Computed from 8 SMS platform and 1 Communications API (CPaaS) products · last verified 2026-10-28.
Each option is the cheapest qualifying product of its tool type, including add-ons the job requires.
What each includes by default
FeatureSMSWhatsApp
Programmable voice API0%100%
Scheduled and triggered messages100%0%
SIP trunks0%100%
Verification (OTP) API0%100%
Voice OTP0%100%
WebRTC calling SDK0%100%
WhatsApp template messages0%100%
Group and broadcast texting88%0%
Number lookup and line type13%100%
WhatsApp Business Platform access13%100%
AI voice agent for outbound and inbound25%100%
Dedicated or shared short codes25%100%
Delivery receipts25%100%
Sends MMS (images)75%0%
Call forwarding to any number38%100%
Consent capture and records63%0%
SMS API38%100%
Mobile softphone app50%0%
Number porting50%0%
Text-enables an existing landline50%0%
Toll-free texting verification50%0%
Local numbers63%100%
Native CRM integration63%100%
Toll-free numbers63%100%
Contact lists and segments75%100%
Keywords and automatic opt-out75%100%
Sends SMS88%100%
10DLC brand and campaign registration100%100%
Shared team inbox for messages100%100%
Two-way texting100%100%
Share of each option's qualifying products that include the feature in the base plan.
Qualifying products at default volume
| Product | Option | Tool type | Monthly cost |
|---|---|---|---|
| EZ Texting | SMS | SMS platform | $80 |
| Heymarket | SMS | SMS platform | $245 |
| Podium | SMS | SMS platform | $399 |
| Quo | SMS | SMS platform | — |
| SimpleTexting | SMS | SMS platform | $122 |
| SlickText | SMS | SMS platform | $29 |
| Textedly | SMS | SMS platform | $29 |
| Textmagic | SMS | SMS platform | $10 |
| Bird | Communications API (CPaaS) | $0.50 |
Next step for your size
Publication status: not indexed yet
- Decision guide record is a draft
- WhatsApp: 1 of 3 qualifying products with costs (draft and sample products excluded)